{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a24720b250fa4918b1f9c64/6a26885fb48c79a2a4e876e5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Fyre Festival: Influencer Marketing Meets Fraud - Part 2: Selling paradise","description":"The pitch worked because it did not feel like a pitch. It felt like access. Fyre was sold as a private world you could enter through your phone.\r\n\r\nIn early two thousand seventeen, the campaign spread across Instagram with unusual force. It used beaches, models, and luxury framing to turn a festival into an identity object. The promise was not just music. It was belonging.\r\n\r\nLearn more at: https://thefraudarchive.com/fraud/fyre-festival-billy-mcfarland","author_name":"The Archive Network"}