Content note: this episode includes discussion of the Bondi tragedy and its aftermath. Please listen with care. If you need support, Lifeline is available 24/7 on 13 11 14.
Pip Edwards is one of Australia's most recognised entrepreneurs and creative leaders. Best known for co-founding P.E Nation, she helped redefine the way women think about activewear, building a global brand that blended fashion, performance and culture. But in this conversation, it is not just about business. It is about everything that happens behind the success.
Eleven years after her very first appearance on Tea with Jules, Pip returns for a conversation that goes far deeper than fashion. She and Jules talk about where her unwavering self belief really comes from, the show must go on mentality she inherited, and the years of hard situations the universe kept sending her way.
Pip is remarkably open about the identity and purpose crisis that came with stepping away from P.E Nation, the brand that literally carried her initials. She talks about how those initials began to haunt her, the therapy and surrender it took to let go, and why standing down from the thing you built can be the bravest move of all. She shares the story of her new venture, and her powerful decision to put her voice behind breaking the silence on menopause, a topic she has been talking about openly for years before the rest of the world caught up.
And she speaks, with extraordinary honesty and grace, about the day of the Bondi tragedy. How a friend rolled her under a van and shielded her. What it does to you to be that close to something so devastating. And the profound clarity that came after, about fear, purpose, her son, and what truly matters.
This is an honest conversation about ambition, identity, reinvention and building a life that feels as good on the inside as it looks from the outside. Pour yourself a cup of tea and settle in.
Connect with Pip Edwards:
Instagram: https://www.instagram.com/pip_edwards1/
Biolae: https://www.instagram.com/biolaehealth/
If this episode raised anything for you:
Lifeline — 13 11 14 (24/7) — https://www.lifeline.org.au
Beyond Blue — 1300 22 4636 — https://www.beyondblue.org.au
00:00 — Welcome Back, Pip Edwards
01:23 — Eleven Years On: The OG Tea with Jules Guest Returns
02:14 — What's in a Name: The Meaning Behind Pip
09:11 — Clothes as a Second Skin: Style, Confidence and Owning Who You Are
12:40 — Where Does the Self Belief Come From?
13:27 — The Show Must Go On: High Standards and How She Was Raised
15:14 — Through the Hard Years, and What They Taught Her
20:00 — Building It Alone: Motherhood and Providing
22:40 — When the Initials Started to Haunt Her
25:01 — Letting Go of P.E Nation, the Brand That Was Her Baby
26:21 — The Yes Girl Who Never Learned Balance
31:13 — Add a Little Menopause to the Mix
32:33 — The Identity and Purpose Crisis
33:52 — Therapy, Surrender and Learning to Let Go
36:04 — Why Standing Down Can Be the Bravest Thing
37:45 — A New Venture and a New Chapter
39:13 — Breaking the Silence on Menopause
41:01 — The Symptoms, the Trial and Error, the Truth
45:46 — Putting Her Voice Behind the Cause
48:18 — The Day of the Bondi Tragedy
50:17 — The Friend Who Shielded Her
52:13 — Being Able to Talk About It, Through the Work
57:04 — Acceptance, and What Really Matters
58:15 — Skiing, and Crying Because She Was Alive
01:00:32 — When Her Son Came Home
01:04:45 — The Biggest Risk She Ever Took
01:06:09 — Self-Care Isn't a Joke
01:08:38 — Wrapping Up Tea with Jules
Connect with Jules
Credits
Produced by ME Entertainment
Producers: @lisajohnston_, @julessebastian, @Eggoau
Sound Engineer, Video, Editor & Music: Mathew Eggleston – @Eggoau
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