{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a13c15d-181a-4a2e-a662-739d0e7f731a/d16b04b8-ea4b-4bc0-bdad-451605b3eb37?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Disrupting Big Ag","description":"<p>Investors poured $17bn into agricultural food and technology startups in 2018, fuelled by threats to the world's food supply, including climate change and a growing global population.&nbsp;We visit one such startup, Indigo Ag, which is working with farmers to trial its microbial products for healthier crops.&nbsp;Indigo Ag provides microbial seed treatments to farmers for free in exchange for data. The company also sells the seed treatments through its standard commercial model.&nbsp;</p><p><br></p><p>With guests Emiko Terazono, FT commodities correspondent, Ben Riensche, owner and manager, Blue Diamond Farming Company and Geoffrey von Maltzahn, co-founder and chief innovation officer, Indigo Ag.&nbsp;</p><p><br></p><p>Read more from Emiko on agricultural food and technology at FT.com:</p><p><a href=\"https://www.ft.com/content/ee6fb294-edc3-11e8-8180-9cf212677a57\" target=\"_blank\">https://www.ft.com/content/ee6fb294-edc3-11e8-8180-9cf212677a57</a>&nbsp;(paywall)</p><p><br></p><p><br></p>","author_name":"Financial Times"}