What if the biggest screen in the home could be treated less like a billboard and more like a direct response channel?
Agility requires moving beyond the \"set it and forget it\" mindset of traditional media. It means having the data and the tools to react to performance signals in real-time, whether that's on a social feed or a living room screen.
Today, we're going to talk about unlocking the full potential of Connected TV. We'll explore how marketers can move beyond treating CTV as a simple awareness play and start leveraging it as a true performance channel, driven by first-party data and connected to a full-funnel measurement strategy.
To help me discuss this topic, I'd like to welcome Alison Clark, GTM/Strategy Lead at AdRoll.
About Alison Clarke
Alison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer’s number one champion to inform CTV product priorities that solve your biggest challenges.
Alison Clarke on LinkedIn: https://www.linkedin.com/in/alison-clark-7566265/
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AdRoll: https://www.adroll.com
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