Is the biggest threat to your market share a traditional competitor, or is it a wave of thousands of hyper-specialized small businesses powered by accessible AI?
Agility requires not just adapting to change, but also understanding the forces driving it at every level of the market. This includes recognizing how the barriers to entry for starting and scaling a business have fundamentally changed.
Today, we're going to talk about the powerful, often overlooked engine of the economy: small business. We'll explore how a new generation of entrepreneurs is leveraging sophisticated, accessible technology to compete, and what enterprise leaders can learn from their nimble approach to growth, automation, and customer engagement.
To help me discuss this topic, I'd like to welcome, Patricia Rollins, Executive Director of Growth Marketing at Thryv.
About Patricia Rollins
Patricia Rollins is Executive Director of Marketing at Thryv, a global AI-powered marketing platform for small and medium-sized businesses. Inspired by her roots as the daughter of small business owners, Patricia’s career has focused on equipping entrepreneurs with the technology and tools they need to thrive. A career-marketer and growth architect, she led the worldwide performance marketing team that launched IBM Watson and spearheaded digital marketing campaigns and events at Oracle CX Cloud. Patricia also accelerated the adoption of emerging technologies at Smartsheet, Typeform and Wellsaid, an AI text-to-speech provider. Known for blending creativity with data-driven strategy, she builds momentum for technologies that expand what’s possible.
Patricia Rollins on LinkedIn: https://www.linkedin.com/in/rollinspatricia/
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Thryv: thryv.com
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