With every vendor claiming their platform is a revolutionary AI silver bullet, how do enterprise leaders distinguish between genuine innovation and what's essentially just marketing hype wrapped in a new algorithm?
Agility requires a clear-eyed strategy for adopting new technologies, especially AI, focusing on practical outcomes over speculative promises.
Today, we're going to talk about moving past the theoretical promise of AI and into its practical application for enterprise marketing. We’ll discuss:
- How to demystify AI for the broader marketing organization so your teams can actually use it.
- Moving beyond theory to discuss tangible applications that drive efficiency and better customer experiences.
- Why a solid data foundation isn't just important for AI, but is the absolute prerequisite for its success.
To help me discuss this topic, I'd like to welcome, Daniella Harkins, SVP, Product GTM at LiveRamp.
About Daniella Harkins
Daniella Harkins is SVP, Product Go To Market at LiveRamp (NYSE: RAMP), the leading data collaboration platform. She works at the intersection of product and commercial teams to drive the structure and transformation of the two functions team toward the next evolution — empowering them to achieve max productivity. She holds a deep understanding of the market and field and translating it into GTM activities such as pricing, product stories, salesplays, and launches. Daniella holds a Bachelor of Arts in French from Temple University and an MBA from St. John’s University Rome, and speaks French and Italian.
Daniella Harkins on LinkedIn: https://www.linkedin.com/in/dharkins/
---------- Resources ----------
LiveRamp: https://www.liveramp.com
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