What if the marketing funnel, the foundational model we've relied on for decades, is fundamentally flawed and actively misleading us about what our customers actually want?
Agility requires not just reacting quickly, but reacting with intelligence, which is impossible when your customer data is telling you the wrong story.
Today, we're going to talk about the shift from legacy metrics to a more intelligent, unified view of the customer. Specifically, we'll cover:
- Why traditional funnel metrics can obscure true customer intent and what to focus on instead.
- The architectural shift required to move from generic, disjointed interactions to a unified, personalized customer experience.
- How context-aware AI is graduating from simple automation to becoming a core driver of intelligent customer engagement.
To help me discuss this topic, I'd like to welcome Vanessa Thompson, VP of Revenue & Growth Marketing at Twilio.
About Vanessa Thomspon
Vanessa Thompson is Vice President of Revenue & Growth Marketing at Twilio, leading a global team that drives top-of-funnel growth. Her expertise spans all facets of go-to-market including demand generation, growth, lifecycle, analytics, product marketing and product strategy. Vanessa leads high-impact initiatives that drive acquisition and fuel business expansion - helping Twilio execute its vision to make every digital interaction between consumers and businesses amazing.
Vanessa Thomspon on LinkedIn: https://www.linkedin.com/in/vanessathomps/
---------- Resources ----------
Twilo: https://www.twilio.com
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