How many marketing leaders can confidently tell their CEO which specific AI use cases are actually driving revenue right now, and which ones are just running up the bill as experiments?
Agility isn't just about adapting to new tech like AI. It's about building the solid data and operational models that let you connect those innovations directly to business growth.
Today, we are here at CRMC 2026 in Frisco Texas, and we're going to talk about:
- Moving beyond campaign metrics to directly link lifecycle marketing programs to revenue.
- Separating the hype from reality to identify where AI is delivering tangible results in marketing right now.
- Rethinking your operating model—what to own, what to outsource, and how to build a first-party data foundation that supports it all.
To help me discuss this topic, I'd like to welcome, Matt Kelly, Growth Strategy Partner at Mavlers.
About Matt Kelly
Matt Kelly on LinkedIn: https://www.linkedin.com/in/matthewscottkelly/
---------- Resources ----------
: mavlers.com
This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com
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