What's the hidden tax your organization pays every time a creative asset moves from a design tool to a marketing platform, and how can you shorten the time to gain important insights about how your campaigns perform?
Agility requires more than just speed. It demands that we eliminate the friction between our systems and processes so teams can move from concept to customer with minimal translation errors and maximum impact. It also means that we need to find the best ways to understand campaign performance without requiring everyone in marketing to be a data scientist.
We're going to discuss:
- the persistent gap between creative design and marketing execution
- the value that AI-based capabilities can add to the understanding of analytics and performance
To help me discuss this topic, I'd like to welcome Ose Amiegheme, Head of Email Product at Intuit Mailchimp.
About Ose Amiegheme
Ose Amiegheme is a product leader building the future of creation and growth tools.
Today, he leads product for Intuit Mailchimp’s Email and omnichannel campaigns creation experiences, shaping how small businesses create content, launch campaigns, and grow across channels.
Previously, he led advertising products at TikTok supporting multi-billion-dollar revenue businesses and helped launch products spanning GenAI creative tooling, campaign optimization, and advertiser control systems.
Before TikTok, Ose spent four years at Adobe helping build Adobe Express, where he worked across editor experiences, AI-assisted creation, and products used by millions of creators globally. His career has followed a consistent theme of building products that empower creators and marketers to tell their story in a way that feels genuine but also standout.
Outside of work, Ose is a huge soccer fan and he is excited for the upcoming soccer World Cup.
Ose Amiegheme on LinkedIn: https://www.linkedin.com/in/ose-amiegheme/ / https://www.linkedin.com/in/jeremyejones/
---------- Resources ----------
Intuit Mailchimp: https://mailchimp.com/
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