{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a0c9379b23d275dcea75cd0/6a0c93c8bf33122289f1bd75?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#550: The science of CX with Martha Brooke","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/e8254a06b94bdcd8f0be225fce2b9935.jpg?height=200","description":"<p>While we talk about customer experience a lot on this show, today’s focus is going to be a little different than some of our past conversations. Today we’re going to talk about adding science to customer experience programs, and, more specifically the science of CX surveys.</p><p> </p><p>To help me discuss this topic, I’d like to welcome Martha Brooke, Chief Customer Experience Analyst at Interaction Metrics.</p><p><br></p><p>RESOURCES</p><p>Interaction Metrics website: <a href=\"https://interactionmetrics.com/\">https://interactionmetrics.com/</a></p><p>Connect with Greg Kihlström on LinkedIn: <a href=\"https://www.linkedin.com/in/gregkihlstrom\">https://www.linkedin.com/in/gregkihlstrom</a></p><p>Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: <a href=\"http://tinyurl.com/5jpwhycv\">http://tinyurl.com/5jpwhycv</a></p><p>Don't miss a thing: get the latest episodes, sign up for our newsletter and more: <a href=\"https://www.theagilebrand.show/\">https://www.theagilebrand.show</a></p><p>Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a href=\"https://www.agilebrandguide.com/\">https://www.agilebrandguide.com</a></p><p>The Agile Brand podcast is brought to you by TEKsystems. Learn more here: <a href=\"https://www.teksystems.com/versionnextnow\">https://www.teksystems.com/versionnextnow</a></p><p>The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. <a href=\"https://www.missinglink.company/\">https://www.missinglink.company</a></p>","author_name":"The Agile Brand"}