Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window.
Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach.
To help me discuss this topic, I’d like to welcome Eric Wheeler, CEO & Founder, 33Across.
Eric has over 30 years of experience building innovative, high-performance digital advertising companies. He co-founded and has been the Chief Executive Officer of 33Across since 2007. Prior to 33Across, Eric was COO of Carat Interactive and co-founder and President/COO of Lot21, the award-winning digital agency that sold to Carat in 2002.
RESOURCES
33Across website: https://www.33across.com
Access the latest 33Across Cookie Alternative Report here:
https://www.33across.com/insights/report/advertising-report-q2-2024/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
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