{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a0c9379b23d275dcea75cd0/6a0c93bd0797376c6e16c064?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#693: Optimizing the post-click customer experience with Riikka Söderlund, Katana Cloud Inventory","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/7446f349c58607ce752b64042667ca01.png?height=200","description":"<p>What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet?</p>\n<p><br>In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold.</p>\n<p><br>Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or a new influencer strategy—it lies in mastering the messy, invisible world of inventory.</p>\n<p><br>I’m excited to welcome back Riikka Söderlund, now Chief Operating Officer at Katana Cloud Inventory. <br> <br><u>About Riikka Soderlund</u><br>Riikka Söderlund is the Chief Commercial Officer at Katana Cloud Inventory, where she leads the company’s go-to-market strategy, driving growth across marketing, sales, and customer success. With a background as CMO and a proven track record in building scalable systems and high-performing teams, she brings deep expertise in data-driven growth, B2B SaaS, and customer-centric strategy. Her work at Katana has helped power over $2 billion in annual sales order volume by enabling small and medium-sized manufacturers to modernize their operations and scale efficiently. <br> <br><strong>Resources</strong></p>\n<p>Katana:  https://katanamrp.com/<br> <br>The Agile Brand podcast is brought to you by TEKsystems. Learn more here: <a href=\"https://www.teksystems.com/versionnextnow\">https://www.teksystems.com/versionnextnow</a><br> <br>Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: <a href=\"https://bit.ly/etailboston\">https://bit.ly/etailboston</a> and use code PARTNER20 for 20% off for retailers and brands</p>\n<p>Online Scrum Master Summit is happening June 17-19. This 3-day virtual event is open for registration. Visit <a href=\"http://www.osms25.com/\">www.osms25.com</a> and get a 25% discount off Premium All-Access Passes with the code osms25agilebrand</p>\n<p>Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: <a href=\"https://bit.ly/agile150\">https://bit.ly/agile150</a></p>\n<p>Connect with Greg on LinkedIn: <a href=\"https://www.linkedin.com/in/gregkihlstrom\">https://www.linkedin.com/in/gregkihlstrom</a></p>\n<p>Don't miss a thing: get the latest episodes, sign up for our newsletter and more: <a href=\"https://www.theagilebrand.show/\">https://www.theagilebrand.show</a></p>\n<p>Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a href=\"https://www.agilebrandguide.com/\">https://www.agilebrandguide.com</a>  </p>\n<p>The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation,  they craft human connections through intelligent, engaging and informative content. <a href=\"https://www.missinglink.company/\">https://www.missinglink.company</a></p>","author_name":"The Agile Brand"}