{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a0c9379b23d275dcea75cd0/6a0c93bca173e3b4db2e2c95?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#575: Telling authentic branded stories with Sophie Harris, GoDaddy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/5fe4d9246bd8570f32248b9427f8dd79.png?height=200","description":"<p>GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time.</p><p><br></p><p>Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging.</p><p><br></p><p>To help me discuss this topic, I’d like to welcome Sophie Harris, Senior Video Producer at GoDaddy and Creative Director of GoDaddy’s “Made in America” documentary series</p><p><br></p><p>RESOURCES</p><p><br></p><p>Made in America website: <a href=\"https://www.godaddy.com/made-in-america\">https://www.godaddy.com/made-in-america</a></p><p><br></p><p>Register for the Medallia CX Day webinar: Building Loyalty: How Top Brands Create Forever Customers with CX - <a href=\"https://bit.ly/3M7dkQM\">https://bit.ly/3M7dkQM</a></p><p><br></p><p>Connect with Greg on LinkedIn: <a href=\"https://www.linkedin.com/in/gregkihlstrom\">https://www.linkedin.com/in/gregkihlstrom</a></p><p><br></p><p>Don't miss a thing: get the latest episodes, sign up for our newsletter and more: <a href=\"https://www.theagilebrand.show/\">https://www.theagilebrand.show</a></p><p><br></p><p>Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a href=\"https://www.agilebrandguide.com/\">https://www.agilebrandguide.com</a></p><p><br></p><p>The Agile Brand podcast is brought to you by TEKsystems. Learn more here: <a href=\"https://www.teksystems.com/versionnextnow\">https://www.teksystems.com/versionnextnow</a></p><p><br></p><p>The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. <a href=\"https://www.missinglink.company/\">https://www.missinglink.company</a></p>","author_name":"The Agile Brand"}