{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a0c9379b23d275dcea75cd0/6a0c93b8760dd4444460124a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#656: Integrating CX and EX to create better customer outcomes with Sasha Fard, Capital One","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/b2ce31cff1d64376ea5c77c9388f6dac.png?height=200","description":"<p>We are here at Medallia Experience at the Wynn in Las Vegas and seeing some examples of amazing customer experience and employee experience and the latest updates from Medallia.</p><p>Companies often separate Customer Experience (CX) and Employee Experience (EX) into different silos, but what if the real key to competitiveness and long-term success is in fusing the two together? How can organizations integrate CX and EX to create better customer interactions, drive employee engagement, and unlock real business value?</p><p>Joining me today is Sasha Fard, Country Lead for Customer Experience Management at Capital One. </p><p><br></p><p>﻿RESOURCES</p><p><br></p><p>Capital One: <a href=\"https://www.capitalone.com\">https://www.capitalone.com</a> </p><p><br></p><p>Medallia: <a href=\"https://www.medallia.com\">https://www.medallia.com</a> </p><p><br></p><p>Connect with Greg on LinkedIn: <a href=\"https://www.linkedin.com/in/gregkihlstrom\">https://www.linkedin.com/in/gregkihlstrom</a></p><p><br></p><p>Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: <a href=\"https://bit.ly/agile150\">https://bit.ly/agile150</a></p><p><br></p><p>Don't miss a thing: get the latest episodes, sign up for our newsletter and more: <a href=\"https://www.theagilebrand.show/\">https://www.theagilebrand.show</a></p><p><br></p><p>Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a href=\"https://www.agilebrandguide.com/\">https://www.agilebrandguide.com</a>  </p><p><br></p><p>The Agile Brand podcast is brought to you by TEKsystems. Learn more here: <a href=\"https://www.teksystems.com/versionnextnow\">https://www.teksystems.com/versionnextnow</a></p><p><br></p><p>The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation,  they craft human connections through intelligent, engaging and informative content. <a href=\"https://www.missinglink.company/\">https://www.missinglink.company</a></p>","author_name":"The Agile Brand"}