{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a0c9379b23d275dcea75cd0/6a0c93b4760dd44444600c26?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#751: Traject Data CEO Rochelle Thielen on the role of data in retail","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/01a23af2c25b0bb124198cea18a901eb.png?height=200","description":"<p>In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?</p>\n<p><br>Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data.  It's about anticipating the next move, not just responding to the last one.</p>\n<p><br>Today, we're going to talk about the critical role of real-time data in navigating the complexities of modern retail, from combating fraud and unauthorized sellers to personalizing the customer journey and staying ahead of the competition. <br>To help me discuss this topic, I'd like to welcome, Rochelle Thielen, CEO at Traject Data. <br> <br><u>About Rochelle Thielen</u><br> <br>Rochelle Thielen is the CEO of Traject Data, where she champions the vital role of data aggregation in driving transformative advancements in AI, machine learning, and software development.<br> <br>Rochelle Thielen on LinkedIn: <a href=\"https://www.linkedin.com/in/rochelle-thielen/\">https://www.linkedin.com/in/rochelle-thielen/</a><br> <br>Resources <br> <br>Traject Data: <a href=\"https://www.trajectdata.com/\">https://www.trajectdata.com</a><br> <br>The Agile Brand podcast is brought to you by TEKsystems. Learn more here: <a href=\"https://www.teksystems.com/versionnextnow\">https://www.teksystems.com/versionnextnow</a><br> <br>Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: <a href=\"https://symposium.sitecore.com/\">https://symposium.sitecore.com/</a><br>Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: <a href=\"https://etailwest.wbresearch.com/\">https://etailwest.wbresearch.com/</a><br> <br>Connect with Greg on LinkedIn: <a href=\"https://www.linkedin.com/in/gregkihlstrom\">https://www.linkedin.com/in/gregkihlstrom</a><br>Don't miss a thing: get the latest episodes, sign up for our newsletter and more: <a href=\"https://www.theagilebrand.show/\">https://www.theagilebrand.show</a><br>Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a href=\"https://www.agilebrandguide.com/\">https://www.agilebrandguide.com</a>  <br>The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation,  they craft human connections through intelligent, engaging and informative content. <a href=\"https://www.missinglink.company/\">https://www.missinglink.company</a></p>","author_name":"The Agile Brand"}