{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"#724: Social commerce and the customer journey with Janna Navarro, Wpromote","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/86a1a7b9d9f037b21403066022f3d614.png?height=200","description":"

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them?

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Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the dots behind the scenes.

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Today we’re going to talk about the changing consumer journey and why a connected ecosystem that includes social commerce, audience targeting, and measurement is now table stakes.
To help me discuss this topic, I’d like to welcome Janna Navarro, VP, Brand & Media Strategy at Wpromote.

About Janna Navarro

Janna has two decades of experience spearheading brand evolution across sectors such as automotive and quick-service restaurants. As VP of Brand, Media & Consumer Strategy, she leads with an integrated approach to digital-first marketing. Before Wpromote, Janna led teams at CPB, collaborating with brands like Domino’s Pizza to leverage data-driven decision-making and new media. Her experience also includes working with GM on its Cadillac EV line.

Janna Navarro on LinkedIn: https://www.linkedin.com/in/jannatopolewski/

Resources

Wpromote: https://www.wpromote.com

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