{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/f22a3939fe8b5264a557e88363f4f65e.png?height=200","description":"

When customers continually demand hyper-local relevance, is the concept of a \"global brand\" an asset or a liability?

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Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions.

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Today, we are here at Treasure Data’s CDP World in Las Vegas, and we're going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build relationships with customers. It's a classic battle between standardization and personalization, and the key to winning often lies in how you unify and activate your data.
To help me discuss this topic, I'd like to welcome, Daniel Damasio, Senior CRM Analyst at Nestlé.

About Daniel Damasio

Daniel Damasio is Senior CRM Analyst at Nestlé.

Daniel Damasio on LinkedIn: https://www.linkedin.com/in/daniel-damasio-674190150/

Resources

Nestlé: https://www.nestle.com

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Treasure Data: https://www.treasuredata.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Register now for Sitecore Symposium, November 3-5 in Orlando Florida. Use code SYM25-2Media10 to receive 10% off. Go here for more: https://symposium.sitecore.com/

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Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

","author_name":"The Agile Brand"}