What if your most loyal customers are the ones you helped spend less?
Agility in marketing isn't just about moving faster — it's about aligning brand intentions with customer outcomes in real-time, even when that means giving up short-term gains to earn long-term trust.
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how Telenet is transforming customer loyalty in a saturated market — not with discounts or gimmicks, but with ethical, AI-driven decisions that prioritize long-term value.
To help me discuss this topic, I’d like to welcome Tine Van Calster, Product Owner Segment of One at Telenet.
RESOURCES
Telenet: https://www.telenet.be https://www.telenet.be
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