{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a0c9379b23d275dcea75cd0/6a0c93ab760dd444446009d5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/b66f0f598d07e8064f83292072f2f71f.png?height=200","description":"<p>We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.</p>\n<p><br>If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere?</p>\n<p><br>Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust. </p>\n<p><br>Today we’re talking about staying customer-first in the race to adopt agentic AI. To help me dig in, please welcome Stephanie Liu, Senior Analyst at Forrester. Stephanie—welcome to the show!<br> <br><u>About Stephanie Liu</u><br> <br>Steph focuses on the intersection of marketing and privacy. She guides clients on how to strike a delicate balance between privacy, trust, and consumer expectations, all while navigating a rapidly shifting data deprecation landscape that spans consumers’ privacy-protecting behaviors, regulation, tech limitations, and walled gardens. She examines topics like zero-party data, preference centers, data clean rooms, the customer data ecosystem, and how to deliver experiences that are personalized without being creepy.</p>\n<p><br>Steph has been quoted in publications such as the New York Times, CNBC, The Markup, Marketplace, and AdWeek; her work has featured in AdExchanger, Forbes, and elsewhere.</p>\n<p><br>Resources <br> <br>Forrester: <a href=\"https://www.forrester.com/\">https://www.forrester.com</a> <a href=\"https://www.forrester.com/\">https://www.forrester.com</a><br> <br>Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: <a href=\"https://bit.ly/etailboston\">https://bit.ly/etailboston</a> and use code PARTNER20 for 20% off for retailers and brands</p>\n<p><br>Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: <a href=\"https://bit.ly/agile150\">https://bit.ly/agile150</a>\"<br> <br>Connect with Greg on LinkedIn: <a href=\"https://www.linkedin.com/in/gregkihlstrom\">https://www.linkedin.com/in/gregkihlstrom</a><br>Don't miss a thing: get the latest episodes, sign up for our newsletter and more: <a href=\"https://www.theagilebrand.show/\">https://www.theagilebrand.show</a></p>\n<p><br>Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: <a href=\"https://www.agilebrandguide.com/\">https://www.agilebrandguide.com</a>  </p>\n<p><br>The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation,  they craft human connections through intelligent, engaging and informative content. <a href=\"https://www.missinglink.company/\">https://www.missinglink.company</a></p>","author_name":"The Agile Brand"}