Are brands prepared for a consumer base that's simultaneously more confident and more cautious?
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Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge.
Today, we're going to talk about the evolving landscape of consumer confidence, especially among Gen Z and Millennials, and what this means for brands navigating the current market. To help me discuss this topic, I'd like to welcome, Eric Miao, Chief Strategy Officer at Attentive.
About Eric Miao
Eric Miao on LinkedIn: https://www.linkedin.com/in/eric-miao-62313b9/
Resources
Attentive: https://www.attentive.com
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