{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6a0c9379b23d275dcea75cd0/2207580252add73f2252f270b3d29e53.png?height=200","description":"

Most leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage?

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Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can listen and adapt not just quarterly, but constantly.
Today, we're going to talk about how to reframe the marketing operations function from a cost center or tactical execution engine into a strategic driver of growth. And we’ll explore a powerful, and perhaps counterintuitive, way to do it: by building a genuine community, not just as a marketing channel, but as the core of your go-to-market strategy.

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To help me discuss this topic, I'd like to welcome, Mike Rizzo, CEO at MarketingOps.

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About Mike Rizzo

Mike Rizzo is a career marketing operations professional passionate about using a people-first approach to building scalable and efficient solutions to the challenges faced by marketing, business operations, and client success teams.

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With his extensive background in marketing Mike helped build, launch, manage and optimize Mavenlink's first user community and Client Advisory Board programs.

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In 2017 he also founded the growing community of MO Pros - a place where thousands of Marketing Operations Professionals connect, collaborate and help elevate the practice of Marketing Ops. He is also the co-host of the podcast called Ops Cast.
As the founder of MarketingOps.com, Mike is taking a community-led approach to building a platform purpose-built to elevate Marketing Operations Professionals.

Mike Rizzo on LinkedIn: https://www.linkedin.com/in/aharze/

Resources

MarketingOps: https://www.marketingops.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703

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Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3

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Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

","author_name":"The Agile Brand"}