Kiki Couchman is on a mission to heal America’s gut. After graduating from Stanford she worked for the private equity firm Alpine Investors before famously quitting to co-found the probiotic yogurt brand Sourmilk. In just a year Sourmilk has grown into a viral sensation and can be found in over 150 stores across the Northeast. In this episode Rachel and Kiki discuss all it takes to found a viral startup.
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