BTS has drawn an extraordinary 853,000 concertgoers across 14 sold-out performances during the Latin American leg of its ARIRANG world tour.
The seven-member K-pop group concluded its South American tour in São Paulo, Brazil, after performing in Bogotá, Lima, Santiago, Buenos Aires and São Paulo.
The tour marked several significant milestones, including the group's first full-member performances in Colombia and Argentina and its first visit to Peru since its debut. BTS also returned to Chile after nine years and Brazil after seven.
Beyond the music, the concerts generated significant economic activity in host cities, boosting tourism, accommodation, transportation and local businesses.
We explore the scale of BTS's international fanbase, the cultural significance of its return to South America and how major music tours can influence local economies.
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This report is based on coverage from Yonhap News Agency, Korea JoongAng Daily, The Korea Times and KBS World, alongside information attributed to BigHit Music.
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