{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6a0745c13fd6979bfc7f1bd9/6a1eef48a5a56cd151fc734b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Your leads aren’t a popularity contest: How to win better business","description":"<p>Getting new leads is the lifeblood of any business, but are they setting you up for failure? Your instinct to attract as many new clients/customers as possible might be clogging your conversion pipeline and slowly sinking your business…</p><p><br></p><p>Today, Elliot and Eliška share their thoughts on this pain point and share the things you can do to make sure your business is attracting the right people. If you’re constantly fielding inquiries that aren’t hitting the mark, listen out for the Secret Sauce🌶️&nbsp;to getting the right kinds of leads for your business.</p><p><br></p><p>If you enjoyed this episode, please leave us a review and share with a friend or colleague.</p><p>Get in touch if you have any marketing &amp; branding questions or topics you would like us to talk about - we would love to hear from you!</p><p><br></p><p><strong>🔗&nbsp;Links</strong></p><ul><li><a href=\"https://www.thewowcompany.com/blog/benchpress-2025-introducing-state-of-the-agency-nation\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>The State of the Agency Nation report - The Wow Comapny</strong></a></li></ul><p><br></p><p><strong>Subscribe</strong> and <strong>Follow</strong> for more branding and marketing <em>Secret Sauce</em> 🌶️</p><p><br></p><p><strong>✉️ Get in touch</strong></p><p>Elliot - Bon Creative | <a href=\"https://bon-creative.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">https://bon-creative.co.uk/</a></p><p>Eliška - Light Sauce Studio | <a href=\"https://www.lightsauce.studio/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.lightsauce.studio/</a></p><p><br></p><p><strong>LinkedIn</strong></p><p><a href=\"https://www.linkedin.com/in/elliotjamesmorrow/\" rel=\"noopener noreferrer\" target=\"_blank\">Elliot | Bon Creative</a></p><p><a href=\"https://www.linkedin.com/in/eliskacollier/\" rel=\"noopener noreferrer\" target=\"_blank\">Eliška | Light Sauce Studio</a></p><p><br></p><p><strong>Instagram</strong></p><p><a href=\"https://www.instagram.com/eliskahsk\" rel=\"noopener noreferrer\" target=\"_blank\">Eliška | @eliskahsk</a></p><p><br></p><p><br></p><p><em>Bon Sauce Podcast is a </em><a href=\"https://www.hiddenduck.studio/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>Hidden Duck Studio</em></a><em> production</em> <strong>𓅭</strong></p>","author_name":"Elliot Morrow & Eliška Collier"}