What begins as a search for something better for your child can sometimes grow into something you never expected.
For Kirsty Coates, founder of Beetl Skincare, that search began when her daughter Matilda developed severe eczema. Torn between harsh steroid creams and natural alternatives that weren’t delivering the results she needed, Kirsty turned to her mum, a doctor and herbalist, and to formulations that had already been part of their family for generations.
What started as a deeply personal solution slowly became something much bigger.
But Kirsty’s story isn’t only about building a skincare brand. It’s also about motherhood, ambition, grief, self-belief and the reality of trying to build something meaningful while raising a family. Her journey has challenged her ideas of success, taught her to trust her instincts and shown her that wanting something for yourself can exist alongside loving being a mum.
Kirsty joins Erin for an honest conversation about the story behind Beetl, the experiences that have shaped her along the way, and what it has taken to finally back herself.
In this episode:
· How her daughter’s struggle with severe eczema led to the beginnings of Beetl Skincare.
· The family story behind Beetl and the formulations passed down from Kirsty’s mum, a doctor and herbalist.
· The reality of balancing motherhood and ambition, including the guilt and mental load that comes with trying to do both.
· How the sudden loss of her brother changed Kirsty’s perspective on work, family and where she wanted to put her energy.
· Why she left her corporate career to give Beetl a proper chance and what it took to back herself.
· The role her business partner Tessa has played in Beetl’s growth and why Kirsty no longer believes a founder needs to be good at everything.
· How Kirsty’s definition of success has shifted from titles and promotions to freedom, impact and having more control over her time.
· Why she believes motherhood and ambition can coexist, even when you can’t do everything at once.
Key Quotes
“Motherhood and ambition can coexist.”
“You don’t have to feel ready.”
“Life can change quickly, and it just made me realise where I wanted to put my time and energy.”
“You can absolutely adore being a mum, but also still want something that’s yours for your own individual identity.”
More about Beetl Skincare
Beetl Skincare website here.
Follow Beetl Skincare on Instagram.
You can get involved with the podcast online
Website https://herethereeverywhere.com.au/
Instagram https://www.instagram.com/here_there_everywhere_aus/
FB group https://www.facebook.com/share/g/1CWFAe3LkU/?mibextid=wwXIfr
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