{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69f984843a143563edb99f26/6a26794748dd4e968983de50?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"6. Identifying your customer","description":"<p>In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media.&nbsp;</p><p><br></p><p>It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities?</p><p><br></p><p>We talk a lot about content in the episode and it directly relates to the prior episode with Carmel so if you haven’t listened chronologically - go back and listen to episode 5 first.&nbsp;</p><p><br></p><p><a href=\"https://www.imdb.com/title/tt0250494/\" rel=\"noopener noreferrer\" target=\"_blank\">Legally Blonde</a></p><p><a href=\"https://www.cinch-media.com.au\" rel=\"noopener noreferrer\" target=\"_blank\">Cinch Media</a></p><p><a href=\"https://www.amazon.com.au/Company-One-Staying-Small-Business/dp/1328972356\" rel=\"noopener noreferrer\" target=\"_blank\">A Company of One</a>&nbsp;</p><p><a href=\"https://www.screenvixens.com/offers/mRr2wsSC/checkout?coupon_code=BACKSTAGEFIRSTMONTHFREE\" rel=\"noopener noreferrer\" target=\"_blank\">Screen Vixens</a></p><p><br></p><p>Natalie Lynch: <a href=\"https://www.linkedin.com/in/natalie-lynch-335a1790/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn</a> <a href=\"https://www.instagram.com/nat_cinch_media\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/nat_cinch_media</a></p><p><br></p><p>To learn more visit the website:<a href=\"https://thesavvycreative.com.au/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://thesavvycreative.com.au/</a></p><p>Follow us at:<a href=\"https://www.instagram.com/the_savvycreative/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.instagram.com/the_savvycreative/</a></p><p>Watch this chat:<a href=\"https://www.youtube.com/@MaidenMediaOfficial\" rel=\"noopener noreferrer\" target=\"_blank\"> https://www.youtube.com/@MaidenMediaOfficial</a></p><p>Produced by Sam Blacker:<a href=\"https://thepodcastbutler.com/\" rel=\"noopener noreferrer\" target=\"_blank\"> https://thepodcastbutler.com/</a></p><p>Recorded with: Pivotal Conversations&nbsp;</p><p>Music by Gen Patrick: <a href=\"https://www.instagram.com/the_savvycreative/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com</a>/genpatrick.wav/</p><p><br></p>","author_name":"Nell Nakkan"}