{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69f5e669ad98579289f5abc4/6a171daec92816b54435db27?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The ROI of Kindness: How Being Human Became the Smartest Business Strategy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69f5e669ad98579289f5abc4/1779897986972-1b9ed3bb-f810-4f0f-9f2f-945335272b3d.jpeg?height=200","description":"<h3>Key Takeaways</h3><ul><li>People don't make decisions rationally -- they make them emotionally, then justify with logic. The best communicators, leaders, and salespeople know this and act accordingly.</li><li>\"How you do anything is how you do everything.\" The way you set up a meeting, a room, or a conversation sends a signal before you say a single word.</li><li>The ROI of kindness is not abstract -- Neal's car dealer case study shows how small acts of generosity (a free oil change, a windshield repair) compounded into a thriving service base of nearly 100 customers and a workforce that wore the company shirt to dinner.</li><li>Short-termism is the enemy. Toyota planned 70 years ahead -- and their recall response left customers <em>more</em> satisfied than before the recall.</li><li>There's a \"cynical middle\" in most organizations -- the people between the idealistic CEO and the enthusiastic new hires. Neal's mission is to remind them: you don't have to be an a-hole to get ahead.</li><li>Human beings survived because of cooperation, not individual dominance. Teams that finish aren't always the fastest -- they're the most cohesive.</li></ul><h3>Guest Links</h3><p>Neal Foard -- nealfoard.com Storyfire (Neal's company) -- storyfire.net Email -- <a href=\"mailto:neal@storyfire.net\" rel=\"noopener noreferrer\" target=\"_blank\">neal@storyfire.net</a> TikTok, YouTube, LinkedIn, Instagram -- search \"Neal Foard\" TED Talk -- \"The ROI of Kindness\"</p><p><br></p><p>Chapters</p><p><br></p><p>00:00 The Emotional Architecture of Advertising</p><p>05:33 Redefining Success in Business</p><p>09:23 Teaching Creativity and Selling Ideas</p><p>17:38 The ROI of Kindness in Business</p><p>27:24 Short-Termism vs. Long-Term Values</p><p>34:18 Countering Social Media Rage with Kindness</p><p>41:16 The Power of Cooperation in Business</p><p><br></p>","author_name":"Santiago Tacoronte"}