{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69f3e0f28beeba531023e35c/6a2c3cb60592e8254593f4dd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Week of June 15th 2026","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69f3e0f28beeba531023e35c/1781284014831-60047b62-9432-4b22-9259-b4226c029be0.jpeg?height=200","description":"<p>You probably saw the headline — \"AI rules delayed to 2027\" — and relaxed. Here's the part it left out: Europe delayed the <em>heavy</em> rules, the ones written for Google and the banks. The one small rule written for a business your size — <strong>tell customers when they're talking to AI</strong> — didn't move an inch. It's live <strong>August 2, 2026</strong>, in the EU <em>and</em> in California, and 14 U.S. states already have their own version on the books. The whole cost of obeying it? One honest sentence.</p><p><br></p><p><strong>In this episode:</strong></p><p><br></p><ul><li><strong>The deadline that didn't move</strong> — The EU's \"Omnibus\" deal pushed <em>high-risk</em> AI obligations to <strong>December 2027</strong> (and 2028 for embedded systems). But Article 50 — the transparency rule, \"tell people it's AI / label AI content\" — stayed live for <strong>August 2, 2026</strong>. The big number got the press; the small rule does the work.</li><li><strong>It already crossed the ocean</strong> — California moved its <strong>AI Transparency Act (SB 942)</strong> to that same August date <em>on purpose,</em> to align with the EU. And <strong>14 states</strong> already require chatbot disclosure — California's SB 243 has been enforceable since January at <strong>$2,500 per undisclosed conversation</strong> (plus a $1,000 private right to sue). The FTC says deceiving customers about a bot is already illegal nationwide.</li><li><strong>AI is already talking to your customers</strong> — SMB marketing AI use jumped from <strong>26% (2023) to 87% (April 2026).</strong> If AI wrote the email, answered the DM, or made the image, it's speaking for you — and the new rule is the simplest one you'll ever meet: <em>say so.</em></li><li><strong>Tool Spotlight: Chatbase</strong> — the no-code website chat widget you train on your <em>own</em> site, price sheet, and FAQ (free ~50 messages/mo; Hobby ~$40/mo for 1,500 credits — just mind that it bills in credits, not flat chats). The real power move isn't a setting they sell you: it's the first line the bot says. <em>\"You're chatting with our AI assistant — say 'human' anytime.\"</em> That one sentence checks every disclosure law for free.</li><li><strong>The Operator's Move: Find every place AI talks to your customers — and label it.</strong> A 20-minute, zero-dollar audit that turns a compliance chore into a trust advantage.</li></ul><p><br></p><p><strong>The theme:</strong> The expensive rules got pushed; the cheap one got here early. And the cheap one — be honest that it's AI — is the rare compliance box that makes customers trust you <em>more.</em> Don't hide the robot. Introduce it.</p><p><br></p><h2>🔗 Show Notes &amp; Sources</h2><p><strong>The deadline that didn't move</strong></p><p><br></p><ul><li>Council of the EU — AI Act Omnibus, provisional agreement (May 7, 2026): <a href=\"https://www.consilium.europa.eu/en/press/press-releases/2026/05/07/artificial-intelligence-council-and-parliament-agree-to-simplify-and-streamline-rules/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.consilium.europa.eu/en/press/press-releases/2026/05/07/artificial-intelligence-council-and-parliament-agree-to-simplify-and-streamline-rules/</a></li><li>Gibson Dunn — postponed high-risk deadlines (Dec 2027 / Aug 2028): <a href=\"https://www.gibsondunn.com/eu-ai-act-omnibus-agreement-postponed-high-risk-deadlines-and-other-key-changes/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.gibsondunn.com/eu-ai-act-omnibus-agreement-postponed-high-risk-deadlines-and-other-key-changes/</a></li><li>Latham &amp; Watkins — Article 50 transparency still live Aug 2, 2026: <a href=\"https://www.lw.com/en/insights/ai-act-update-eu-resolves-to-change-rules-and-extend-deadlines\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.lw.com/en/insights/ai-act-update-eu-resolves-to-change-rules-and-extend-deadlines</a></li></ul><p><strong>It already crossed the ocean</strong></p><p><br></p><ul><li>Troutman — California AI Transparency Act (SB 942) moved to Aug 2, 2026: <a href=\"https://www.troutmanprivacy.com/2025/10/california-ai-transparency-act-amendments-signed-into-law/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.troutmanprivacy.com/2025/10/california-ai-transparency-act-amendments-signed-into-law/</a></li><li>Orrick — 2026 State Chatbot Laws (14 states enacted): <a href=\"https://www.orrick.com/en/Insights/2026/04/2026-State-Chatbot-Laws-Key-Provisions-and-Regulatory-Trends\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.orrick.com/en/Insights/2026/04/2026-State-Chatbot-Laws-Key-Provisions-and-Regulatory-Trends</a></li><li>Troutman — California SB 243 enforceable since Jan 1, 2026 ($2,500 + private right): <a href=\"https://www.troutmanprivacy.com/2026/01/analyzing-the-new-ai-companion-chatbot-laws/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.troutmanprivacy.com/2026/01/analyzing-the-new-ai-companion-chatbot-laws/</a></li><li>DLA Piper — FTC §5 covers deceptive bots nationwide: <a href=\"https://www.dlapiper.com/en-us/insights/publications/2026/01/ai-disclosure-laws-on-chatbots-are-on-the-rise-key-takeaways-for-companies\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.dlapiper.com/en-us/insights/publications/2026/01/ai-disclosure-laws-on-chatbots-are-on-the-rise-key-takeaways-for-companies</a></li></ul><p><br></p><p><strong>Tool Spotlight — Chatbase</strong></p><p><br></p><ul><li>Chatbase pricing (free + Hobby/Standard/Pro, credit system): <a href=\"https://www.chatbase.co/pricing\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.chatbase.co/pricing</a></li><li>Chatbase pricing 2026 breakdown (credits &amp; add-ons): <a href=\"https://checkthat.ai/brands/chatbase/pricing\" rel=\"noopener noreferrer\" target=\"_blank\">https://checkthat.ai/brands/chatbase/pricing</a></li></ul>","author_name":"Shaun Gehring"}