{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69f322c9be5ab6849cae33e1/6ae06f76feb8d1e39c65400a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Portfolio Executive Podcast Series 3 Episode 2: Fractional CMO - Go To Market","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69f322c9be5ab6849cae33e1/1793093230914-72239f06-0948-4e3e-bcf4-7c0c58a0c6dd.jpeg?height=200","description":"<p>Is your marketing strategy built to drive growth — or is it time to rethink the role of the CMO?</p><p><br></p><p>In this episode of the Portfolio Executive Podcast, Gareth Wax and Valerie Merrill speak with Nikki Dawson, Fractional CMO and go-to-market specialist, about how marketing leadership is evolving, how AI is reshaping the profession, and what it really takes to stand out in a crowded market.</p><p><br></p><p>From the importance of differentiation and thought leadership to building trust, aligning sales and marketing, and creating effective go-to-market strategies, Nikki shares insights into the challenges facing modern marketing leaders — and how to turn marketing into a genuine driver of business growth.</p><p><br></p><p>You’ll discover:</p><ul><li>Why the traditional CMO role may need redesigning to meet today’s business needs</li><li>How to integrate AI into marketing effectively — and why human taste and judgement still matter</li><li>Why differentiation and thought leadership are essential for Fractional CMOs</li><li>How to overcome misalignment between marketing, sales and wider business teams</li><li>Why marketing takes time to build trust, recognition and lasting impact</li><li>How positioning, sales enablement and collaboration strengthen go-to-market strategies</li><li>The value of coaching, supporting teams and creating a culture of shared goals and accountability</li><li>What makes the Portfolio Executive community valuable for fractional leaders</li></ul><p><br></p><p>TimeStamps</p><p>00:00 Introduction to the episode and guest</p><p>01:11 Reactions to redesigning the CMO role</p><p>02:02 The evolving role of the CMO and AI’s impact</p><p>03:23 The importance of taste and judgement in AI</p><p>04:18 Challenges in marketing and organisational alignment</p><p>07:41 Redesigning the CMO role and its current issues</p><p>09:52 Building effective go-to-market strategies</p><p>11:44 The role of marketing and innovation in growth</p><p>13:14 The value of coaching and supporting teams</p><p>16:25 Why join Portfolio Executive and the benefits of community</p><p><br></p><p>Guest &amp; Host Links:</p><p>Nikki Dawson: <a href=\"https://portfolioexecutive.biz/executive/nikki-dawson/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/nikki-dawson/</a> </p><p>Valerie Merrill: <a href=\"https://portfolioexecutive.biz/executive/valerie-merrill/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/valerie-merrill/</a> </p><p>Gareth Wax: <a href=\"https://portfolioexecutive.biz/executive/gareth-wax/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/gareth-wax/</a> </p><p>Explore the Portfolio Executive Community, learn how to step into fractional leadership, and stay tuned for more insights in upcoming episodes.</p>","author_name":"Charles McLachlan"}