{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69f322c9be5ab6849cae33e1/6adb4208f92693313c385f1c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Portfolio Executive Podcast Series 3 Episode 1: What Actually Holds You Back","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69f322c9be5ab6849cae33e1/1792753449353-be1f0345-93ed-4a1a-bcd2-b8746eabd010.jpeg?height=200","description":"<p>What could change if marketing had a permanent seat at the boardroom table?</p><p><br></p><p>In this episode of the ‘Portfolio Executive Podcast’ Graeme Davies of UXL Marketing Communications explores with hosts Gareth Wax and Valerie Merrill, how taking a flexible, sector-agnostic approach to marketing can create stronger strategies, sharper priorities, and more sustainable business growth.</p><p><br></p><p>You’ll discover:</p><ul><li>Why a sector-agnostic approach can bring fresh thinking and new perspectives to your marketing strategy.</li><li>How generative AI is changing search, including the rise of GEO (Generative Engine Optimisation) and what it means for being discovered online.</li><li>Why effective marketing starts with understanding the customer journey, rather than simply focusing on individual tactics.</li><li>How marketing can move beyond a tactical function to become a strategic business discipline at board level.</li><li>Why having marketing represented at the executive table can influence better business decisions.</li><li>How to prioritise marketing activity when there are more ideas and opportunities than resources.</li><li>Why long-term marketing planning often creates greater impact than chasing short-term wins.</li><li>The challenges of measuring marketing ROI and distinguishing meaningful business outcomes from vanity metrics.</li><li>How consultative discovery and scoping can uncover the marketing challenges that really need solving.</li><li>Why long-term client relationships can create deeper and more measurable impact.</li><li>How community and peer support can benefit fractional and portfolio leaders navigating complex marketing and leadership challenges.</li></ul><p><br></p><p>TimeStamps</p><p>00:00 Introduction to Graeme Davies and his sector-agnostic approach</p><p>00:52 What does sector-agnostic mean and why is it valuable?</p><p>02:25 The importance of fresh eyes in marketing strategy</p><p>03:36 The rise of generative AI and its impact on search</p><p>04:47 Audience-first approach to AI and the customer journey</p><p>05:16 Marketing as a strategic business function</p><p>06:28 The need for marketing representation at board level</p><p>07:24 Prioritisation and focus in marketing activities</p><p>10:11 Using a marketing whiteboard for idea prioritisation</p><p>11:14 Why marketing is underrepresented in boardrooms</p><p>12:39 The broader view of marketing beyond traditional tactics</p><p>14:17 Measuring marketing effectiveness and ROI</p><p>15:16 Vanity metrics versus real business impact</p><p>16:38 Discovering and scoping through consultative work</p><p>17:32 Long-term client relationships and impact</p><p>19:38 The community aspect of portfolio leadership</p><p>20:34 The value of peer support for fractional leaders</p><p>21:18 Closing thoughts and key takeaways from Graeme</p><p><br></p><p>Guest &amp; Host Links:</p><p><br></p><p>Graeme Davies: <a href=\"https://portfolioexecutive.biz/executive/graeme-davies/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/graeme-davies/</a> </p><p>Valerie Merrill: <a href=\"https://portfolioexecutive.biz/executive/valerie-merrill/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/valerie-merrill/</a> </p><p>Gareth Wax: <a href=\"https://portfolioexecutive.biz/executive/gareth-wax/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/gareth-wax/</a> </p><p><br></p><p>Explore the Portfolio Executive community, learn how to step into fractional leadership, and stay tuned for more insights in upcoming episodes.</p>","author_name":"Charles McLachlan"}