Are you fixing marketing problems… or redesigning your entire marketing strategy for real business growth?
In this episode of the ‘Portfolio Executive’ Gareth Wax and Valerie Merrill chat with Rachael Wheatley unpacking the true role of a fractional CMO—and why modern businesses need more than just tactical marketing fixes. If you’ve ever wondered whether your marketing is working as a system, this conversation will challenge how you think about marketing leadership, operations, and long-term success.
You’ll discover:
•\tWhy marketing leaders should act more like architects than plumbers
•\tWhat a fractional CMO actually does day-to-day (and what they don’t do)
•\tHow to assess your marketing capability across the whole business
•\tWhy customer engagement and marketing success depend on internal alignment
•\tThe importance of finding allies and champions within your organisation
•\tWhen it makes sense to hire a fractional CMO vs. a full-time marketing leader
•\tHow marketing strategy and operations drive sustainable business growth
•\tThe different ways fractional CMO engagements evolve—from short-term fixes to long-term partnerships
TimeStamps:
00:00 Architect vs. Plumber: Rethinking Marketing Roles
03:00 Understanding the Role of a Fractional CMO
06:07 Building Relationships and Finding Champions
08:51 The Day-to-Day of a Fractional CMO
11:53 When to Hire a Fractional CMO
15:05 The Common Arc of Engagement
18:07 Key Takeaways for Businesses in Need
Guest & Host Links:
Rachael Wheatley: https://portfolioexecutive.biz/executive/rachael-wheatley/
Valerie Merrill: https://portfolioexecutive.biz/executive/valerie-merrill/
Gareth Wax: https://portfolioexecutive.biz/executive/gareth-wax/
Explore the Portfolio Executive community, learn how to step into fractional leadership, and stay tuned for more insights in upcoming episodes.
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