{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69f322c9be5ab6849cae33e1/6a720c7e67f03d99be16d8de?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Portfolio Executive Podcast Series 2 Episode 1: Branding Like Dating","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69f322c9be5ab6849cae33e1/1785859220130-e882cbfb-ca8e-4776-a0c6-4fb38f3870c8.jpeg?height=200","description":"<p>What if building a powerful brand was more like dating than marketing?</p><p><br></p><p>In this episode of the ‘Portfolio Executive’ hosts Gareth Wax and Valerie Merrill chat with Esther Stanton Gibbons, the creative force behind ‘Holy Custard’, to explore how emotional connection, authenticity, and storytelling shape unforgettable brands.</p><p><br></p><p>Esther shares the origin story of Holy Custard and reveals why branding isn’t just about strategy—it’s about making people feel something. From bold takes like “make them hate you, make them love you” to the idea that “people act because they feel,” this conversation dives deep into what truly drives customer behaviour..</p><p>We also unpack the surprising parallels between marketing and dating, the challenges of building brands across global markets, and how to use AI responsibly without losing the human touch. Whether you're a founder, marketer, or creative leader, this episode is packed with insights on building meaningful relationships with your audience.</p><p><br></p><p>You’ll discover:</p><p>Why emotional connection matters more than perfect messaging</p><p>How to think about branding like dating (and why it works)</p><p>The real story behind Holy Custard</p><p>What most brands get wrong about authenticity</p><p>How to stand out by embracing strong reactions</p><p>Smart, human-first ways to use AI in marketing</p><p>Why community is becoming a key leadership advantage</p><p><br></p><p>TimeStamps:</p><p>00:00 Introduction to Portfolio Executives</p><p>03:32 The Significance of Branding</p><p>07:19 Building Relationships in Marketing</p><p>11:11 The Emotional Connection in Branding</p><p>15:06 Navigating AI in Marketing</p><p>18:40 Transitioning to Fractional Executive Roles</p><p>22:29 The Value of Community in Executive Roles</p><p>&nbsp;</p><p>Guest &amp; Host Links:</p><p>Esther Stanton-Gibbons: <a href=\"https://portfolioexecutive.biz/executive/esther-gibbons/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/esther-gibbons/</a></p><p>Valerie Merrill: <a href=\"https://portfolioexecutive.biz/executive/valerie-merrill/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/valerie-merrill/</a></p><p>Gareth Wax: <a href=\"https://portfolioexecutive.biz/executive/gareth-wax/\" rel=\"noopener noreferrer\" target=\"_blank\">https://portfolioexecutive.biz/executive/gareth-wax/</a></p><p><br></p><p>Explore the Portfolio Executive community, learn how to step into fractional leadership, and stay tuned for more insights in upcoming episodes.</p>","author_name":"Charles McLachlan"}