You guys… he DID it. Alfredo Lewis just dropped QOAT, the first-ever professional hair color top coat, and let me just say, she is THAT girl. Think top coat for your nails, but make it hair: she seals, she shines, and she stops your color from fading the second you leave the chair. Five minutes at the back bar and your color actually LASTS, honey.
But this convo? It's so much more than a product. We get into the three-year build, taking our power back as stylists, trust, and why this little bottle is about to change the whole game. You're gonna love this one.
Shop + learn more → https://www.qoathair.com
Follow QOAT on all socials → @qoathair (IG / TikTok / YouTube)
We don't find hair, hair finds us. Subscribe, hit that notification bell, and follow me on all the socials. See you next time!
✨ Alfredo Lewis – Celebrity Hairstylist, Master Colorist, Educator & Founder of QOAT
Based in Los Angeles, CA
IG: @alfredo_lewis
TikTok: @alfredo_lewis
Website: https://linktr.ee/alfredo_lewis
✨ QOAT – The First Professional Hair Color Top Coat
Based in Los Angeles, CA
IG: @qoathair
TikTok: @qoathair
Website: https://www.qoathair.com
🛍️ Shop Virtue Labs through my link:
https://www.virtuelabs.com/en/stylist/Kim-Allison
✅ Subscribe for more conversations with the voices reshaping the beauty industry.
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TIME STAMPS:
0:00 Intro
1:48 The Story Behind the Name QOAT
4:06 Why Now: The Gap That Inspired QOAT
10:21 Risking His Reputation: Testing QOAT
15:19 How QOAT Works
16:48 The Truth About Building a Brand
21:56 Pro vs. Consumer: Taking the Industry Back
28:05 Sponsor: Virtue Lab
29:47 Why Stylists Drive Every Sale
33:00 Do You Trust the Industry?
34:31 Internet Culture, Growth & Manifesting
40:26 Love It or Leave It (Game)
44:14 Wrap-Up & Where to Find Alfredo + QOAT