Google's updates wiped out another chunk of blog traffic — and if you run a content-based business, you felt it. In this episode, Olga (Applet Studio) and Wayne (Resonant Pixel Co) break down what's actually happening to search: AI Overviews answering queries before anyone clicks, Google quietly rewriting your meta titles and descriptions, and a patent that lets Google serve its own version of your page.
But this isn't a doom episode. They get into the strategy shift that's actually working: moving from informational blog posts to commercial-intent landing pages, why blogs still matter (just for a completely different reason now), and how LLMs like ChatGPT, Perplexity, and Claude are changing what \"visibility\" even means.
Plus: why search intent from an AI user isn't the same as a Google user, the role of social signals and testimonials, and why the real job of a business owner is communicating and delegating — not being the bottleneck.
If your traffic has been going up, down, up, down with every Google update, this one's for you.
— What we cover —
• The March Google update and the traffic drop
• AI Overviews and the \"no-click\" problem
• Google rewriting your titles, tags, and serving its own pages
• Why LLM traffic doesn't convert like Google traffic
• The shift from blog posts to landing pages
• Why blogs still matter (feeding LLM context + brand authority)
• Social signals, testimonials, and authenticity
• Building systems so you stop being the bottleneck
Well Spaced is a podcast from Applet Studio and Resonant Pixel Co about design, business, and building online
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