{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69f1d03a5531bfee7897f7c8/6a96cd4d3eb416339773e63d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"\"Liam Gallagher was a publicist’s Dream” | The Changing World of Music PR | The Signal Ep 16","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69f1d03a5531bfee7897f7c8/1788266988211-b4d6893e-0642-4f56-9d84-25acb8b51637.jpeg?height=200","description":"<p>Welcome to The Signal, hosted by Fergus Bell and Tom Trewinnard. In this episode, Fergus and Tom speak with music PR guru Andy Prevezer. Andy has worked with Liam Gallagher, Simply Red, Sting, Red Hot Chili Peppers, Soundgarden, Neil Young and many, many more. From writing press releases and securing column inches in daily newspapers to guiding artists towards an entire reimagining of their public perception, Andy has done it all. In this episode he explains what music PR was, what it became and what it is now.</p><p><br></p><p>Andy, Fergus and Tom discuss</p><ul><li>The importance of trust.</li><li>The nurturing of the relationship between artists, PRs and journalists.</li><li>Waking up and thinking, \"What's Liam Gallagher said <em>now</em>?\"</li><li>The current state of major labels and how they view the work of public relations.</li></ul><p><br></p><p>If you want to understand how the news is being created and distributed, how AI is - and can be - used in newsrooms, insights from media leaders, practical thinking on the future of journalism, and honest conversations about what's working and what isn't, subscribe and follow to stay close to The Signal.</p><p><br></p><p>Fergus and Tom will be here every week. Find The Signal on YouTube, Spotify, Apple and wherever you get your podcasts.</p><p><br></p><p>Produced by Rob Fitzpatrick</p><p>Edited by James Bullock</p>","author_name":"Fergus Bell, Tom Trewinnard"}