This week on Parenting, Apparently, Esther and Melissa speak with Ben Drury, co-founder and CEO of Yoto, the screen-free audio platform for kids designed to support independence, imagination, and choice in what children listen to.
Together, they explore what it means to design intentional media for kids, how their own parenting experiences shape their views on children’s technology, and reflecting on growing up with different forms of media.
The conversation moves beyond business into the real parenting questions behind products like Yoto and Pok Pok: how kids develop taste, why audio can support autonomy, and how families navigate screen time in a world of AI-generated content and addictive algorithms. Ben also shares how Montessori thinking and his experience as a parent shaped his approach to building for children.
For parents thinking about balancing calm screen time for kids, screen-free activities, and more thoughtful children’s media, this episode explores how different types of technology can support a healthier relationship with tech as kids grow.
To learn more about Yoto;
https://www.yotoplay.com
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