After work with... Nils Leonard, Founder @ Uncommon Creative Studio.
The man dreaming of delusion.
Or better yet, creating delusion.
I thought I knew Uncommon, after working together for 9 years.
Turns out the best lesson I could have asked for was sitting with Nils for 1.5 hours.
To learn about vision, shaking off limits and seeing every moment as a step towards your personal goals.
I also learnt to question...
What drives you?
What are you trying to achieve?
How are you going to get there?
Is 'there' far enough?
Some stuff he said that I found fascinating (basically the whole episode):
☁️ His mechanical way of thinking provides the drive to success - even in his marriage.
☁️ How childhood escapism formed his drive.
☁️ How deluded dreaming is the sauce our industry desperately needs.
☁️ His need to be significant and his rush to achieve everything he's dreaming of.
☁️ Everything he does is a step towards where he's going - forget a linear portfolio.
☁️ Grabbing and creating the most important and influential briefs of our time.
☁️ Failure, pressure and threat are like food to Nils. Pressure is where he thrives.
☁️ Parenting through love and a way of living rather than sacrifice.
This is the longest episode we’ve produced. 25 minutes.
But I promise you it's worth the non-bitesized watch.
And maybe, just maybe, this episode will mean that I finally get an Uncommon tote....
....9 years and still waiting.... 😉
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