{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69e5e95f6e5b90839ad6bb83/6aa800fa1563582c05e12919?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Leading Legendary Brands","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/69e5e95f6e5b90839ad6bb83/1789395174474-830515a7-8d57-437d-8bd9-74d07d4d2dc3.jpeg?height=200","description":"<p>After work with...Tad Greenough, Chief Creative Officer @ Pernod Ricard.</p><p><br></p><p>Tad Greenough is the Chief Creative Office at Pernod Ricard, running a portfolio of over 120 brands. </p><p><br></p><p>He also has the CV of dreams. He has helped to creatively build some of the most iconic brands - the whole Pernod Ricard portfolio, Nike (agency and client-side), Burger King, Apple and MasterCard.</p><p><br></p><p>He's also a lovely, humble human. </p><p><br></p><p>And a friend, who I haven't seen since 2008, when we worked together at W+K Amsterdam. So reuniting in Cannes, during a hectic week, was a little oasis of calm and joy. </p><p><br></p><p>We found a sofa (thank you @The Brandtech Group), ramped up the portable fans, ordered some drinks (apologies for the off-brand Aperol) and caught up. </p><p><br></p><p>We covered:</p><p><br></p><p>- his creative highs working on some of the most iconic brands in the world.</p><p>- his love of working both agency and client-side.</p><p>- his leadership style </p><p>- understanding his strengths and where to lean on others' expertise. </p><p>- finding the golden opportunities within the Pernod Ricard portfolio. </p><p><br></p><p>And overall, I think his humble nature sings through. The world needs more Tad's. </p><p><br></p><p>Thanks for letting me pester you to do this, my friend.</p><p><br></p><p>#creative #marketing #advertising</p>","author_name":"Wildwood Talent"}