{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":" How the Vibes You Bring to a Meeting Can Make or Break a Partnership | Daniel Peach","description":"

In this episode of Collab Convo, Jo Dunkley is joined by Daniel Peach, Global Director of Partnerships at Kaluza.


Daniel leads Kaluza's global partner ecosystem, spanning technology alliances, software integrations and consultancy partners. Working at the intersection of energy, technology and commercial growth, he helps organisations navigate complex partner relationships while building awareness in a rapidly evolving market.


In this conversation, Daniel shares how partnerships can become a powerful marketing channel, why awareness and consideration matter more than ever, and how organisations can identify which partners are truly worth investing in.


Drawing on experience at Google, IBM and Kaluza, he explains why energy, responsiveness and shared momentum often matter more than partner size, reputation or strategic positioning.


We explore four key ideas that sit at the heart of modern partnerships:


1️⃣ Partnerships as a growth and marketing channel [01:21]

How partners can help build awareness, shape categories and influence buying decisions long before customers reach the point of purchase.


2️⃣ The challenge of finding the right partners [05:36]

Why identifying the best partners requires more than market mapping, and how Daniel uses customer insights, technology and ecosystem analysis to guide decisions.


3️⃣ Why energy matters in partnerships [07:44]

How responsiveness, engagement and momentum can be stronger indicators of success than size or strategic importance.


4️⃣ Building a career around purpose and values [12:29]

Why coaching, self-awareness and aligning work with personal values helped Daniel find his place in the energy transition sector.


We also discuss AI, marketplaces, consultancy ecosystems, category creation, and why the best partners are the ones talking positively about you when you're not in the room.


Thanks to Daniel for joining the show and sharing his perspective.


If you found this useful, subscribe for more conversations with partner marketing and alliance leaders across the global tech ecosystem.


👤 Follow the speakers


Jo Dunkley

LinkedIn:   / jo-dunkley  


Daniel Peach

LinkedIn:   / danielpeach  


🌐 About Coterie


Coterie is a partner marketing specialist focused on helping organisations turn partnerships into a genuine growth driver.


We work with global technology companies, including vendors, resellers, distributors, systems integrators and MSPs, to build more effective partner strategies, combining insight, structure and practical execution. Alongside this, Coterie Connect brings together a community of partner marketers to share ideas, learn from each other and raise the standard of the discipline.


Through advisory, programmes and events, our focus is simple: helping partner marketing deliver measurable commercial impact, not just activity.


🎵 Music credit: BombinSound via Pixabay


#PartnerMarketing #B2BMarketing #ChannelMarketing #PartnerEcosystems

","author_name":"Jo Dunkley"}