Collab Convo is a podcast for senior marketing leaders in enterprise IT who want to turn partner marketing into a true growth driver.
In each episode, Coterie brings together experienced voices from partner marketing, alliances, and the wider marketing ecosystem to share what’s actually working in the real world. No theory, no fluff, just practical insights, honest perspectives, and ideas you can apply straight away.
Despite driving the majority of revenue in IT, partner marketing is still often undervalued. This podcast challenges that. We explore how to raise its impact, prove its value, and position it as a measurable engine for growth inside complex organisations.
If you’re responsible for partner, channel, or alliance marketing, Collab Convo will give you the clarity, confidence, and practical thinking to do it better.
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