Eleven. That’s how many Signal Awards At the Brink won this week, and someone on LinkedIn says 11 is a portal number. Erica Brinker and Sara Glassman will take it, and they thank every listener who confirmed an email to vote.
Then two founder stories that run in opposite directions. PepsiCo bought Poppi last year for $1.95 billion, with up to $300 million more for the founders if the brand hit its sales targets. Pepsi’s latest filing values that bonus at about $12 million. Erica explains how an earnout works and why the headline price rarely tells the real story.
Reese Witherspoon went the other way: she sold Hello Sunshine, the company behind The Morning Show and Big Little Lies, at a $900 million valuation in 2021, and this month she partnered with French media group Mediawan to buy it back. Sara quizzes Erica on the Hello Sunshine catalog, and Erica has seen more of it than she thought. Plus Giggly Squad books Madison Square Garden, and a Taco Tuesday wins over a full table that includes a six-year-old.
The Victoria’s Secret Fashion Show is back with a $50 million Fantasy Bra on Kylie Jenner, and neither host can figure out who it’s for. A new study of more than 300 million lab tests finds the body changes abruptly around a woman’s final period, and Erica puts Sara through a hype-or-proven round on the perimenopause products filling their feeds. Retinoids and sunscreen pass. The supplements do not. They’re not doctors, and they say so.
In Gossip Girl, a 41-year-old mom wants to wear a Catwoman suit to an adult Halloween party, and her 15-year-old says it’s a lot for a mom. The ruling is unanimous. Women Killing It goes to Havi Nguyen, whose company Abby Care just raised $82 million to train and pay family caregivers, and to 24-year-old An Se Young, who won a record 47th international badminton title at the Denmark Open. They close with why this week’s guest episode with Lisa Miller is one of their favorites yet.
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