Most companies can show you a plan. Far fewer can explain the choices underneath it.
In this Better Moment, Roger Martin strips strategy back to what it actually is: what you do, not what you say. He explains why a list of initiatives is not a strategy, how the question “What would have to be true?” can get a divided room moving, and why AI is much better at finding the average answer than a distinctive one.
Thirteen minutes on the choices that make a strategy real.
Listen to Roger’s full Better at Work conversations:
Book: Playing to Win: How Strategy Really Works, by Roger Martin and A.G. Lafley.
Follow Better at Work so season five lands in your feed when we return in September.
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