Most Amazon brands don’t have a traffic problem.
They have a conversion problem.
In this episode, Emma Bagley sits down with Fatos Fatin, founder of Maxamaze, to unpack what actually drives conversion and profitability on Amazon in 2026.
The conversation dives deep into listing optimisation, creative strategy, AI-driven search behaviour and why so many brands are overspending on PPC before fixing the fundamentals.
They discuss:
→ Why gallery images matter more than most brands realise
→ The storytelling framework behind high-converting listings
→ Why “beautiful creative” alone doesn’t sell products
→ How to structure image stacks for maximum conversion
→ The emotional psychology behind supplements, wellness & lifestyle brands
→ Why generic AI-generated content will hurt brands
→ How Rufus, COSMO & AI recommendations are changing Amazon
→ Why brands must think beyond Amazon and build a consistent omnichannel presence
→ The role of A+ Content, video & Q&A in improving conversion
Fatos also shares real examples of how strategic creative can increase trust, reduce friction, improve reviews and dramatically improve profitability.
If you’re an Amazon brand spending heavily on advertising but struggling with conversion, this episode explains why your listing is likely the real issue.
Featuring: Fatos Fatin, founder of Maxamaze.
Host: Emma Baglet, CEO of ZEAL Agency LTD