What will separate winning ecommerce brands from everyone else in 2026?
In this episode, Emma Bagley sits down with ecommerce expert, author and podcast host Chloe Thomas to unpack the biggest shifts happening across DTC, Amazon, AI and ecommerce growth strategy.
After interviewing 800+ brands and ecommerce leaders, Chloe shares the 3 foundational areas brands must master to stay competitive:
→ Customer research & behavioural psychology
→ Cross-business strategic clarity
→ Feeding the algorithm with better data
They also discuss:
→ Why most brands are using AI completely wrong
→ The biggest mistake ecommerce businesses made in 2025
→ Whether Amazon is still worth it for DTC brands
→ TikTok Shop vs Amazon
→ Why operational silos are killing growth
→ The future of SEO in an AI-first world
→ How brands should actually think about marketplaces
If you're an ecommerce founder, Head of Ecommerce or Amazon brand looking to scale profitably in 2026, this episode is packed with strategic insight and practical takeaways.
Featuring: Chloe Thomas, founder of Ecommerce MasterPlan and one of the most respected voices in ecommerce strategy.
Host: Emma Bagley, Founder at ZEAL Agency
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