Most Amazon brands are optimising the wrong metrics.
And it’s destroying their profit.
In this episode of the Amazon Profitability Problem Solved Podcast, I sit down with Andrew Bayliss (AdLabs) to break down what actually drives performance inside Amazon Ads today.
What we cover:
→ Why ACOS and ROAS can mislead leadership teams
→ The metrics that actually matter at scale (and why they differ by category)
→ Why growth and profitability often conflict — and how to navigate it
→ The real relationship between PPC, SEO and organic ranking
→ How top-performing brands think differently about Amazon
→ What most brands get wrong about scaling ads
About the guest:
Andrew Bayliss is the co-founder of AdLabs, an Amazon advertising platform built to bridge the gap between manual control and automation.
With years of experience across brands and agencies, Andrew brings a deeply practical perspective on how Amazon actually works today.
Who this is for:
→ Ecommerce Directors
→ Founders scaling on Amazon
→ Heads of Ecommerce & Operations
→ Brands doing £1M+ on Amazon
Resources mentioned:
→ AdLabs (free trial available)
→ AMC reporting & audience strategies
→ Organic ranking framework