This episode is a bona fide game changer for any small business owner. The seminal Pareto (or 80:20) Principle is a proven means of maximising your time - and, by extension, efficiency and profit. Here, Sara & Helen explore its myriad benefits - and in the process coin a brand new verb: 'To Pareto'. That's right, 'To Pareto'! Pareto sales, Pareto marketing, Pareto workflow - we highly recommend you Pareto everything! Meanwhile, Georgie from Wunderlust Life has insights on the merits of B-Corp, courtesy of our very good friends at Not On The High Street
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