This is a subject close to Shopping Channel Sara's heart, who's been live selling on TV for 20 years. But with digital advances, it's possible for you to do the same with just a mobile phone (and we recommend you invest in a light). Here Sara and Helen share the tried-and-tested techniques you need to persuade potential customers to part with their hard-earned - either in store or via your socials. In Over A Brew with Not On The High Street, we get words of wisdom from Betsy Benn about Black Friday.
","author_name":"Sara Davies & Helen Goddard"}