Helen is initially sceptcal about this notion, but is soon convinced by Sales Pitch Sara. Hardly surprising, given Sara learned how to sell combs to bald men from the very best - namely shopping channel, QVC! And herein lies the essence of becoming a business burglar. We're obviously not advocating copyright theft, but rather taking inspiration from other (often better resourced) companies and applying what they do really well to your own business. By way of example, Sara directly copied KLM's loyalty scheme, while Helen's groundbreaking website benefited hugely from strategies gleaned from mega-corps, Home Depot and ASOS. We also hear words of wisdom from Sanjay - who runs Spice Kitchen with his mum, Shashi. Thanks, as ever, to our partners Not On The High Street for putting us in touch.
","author_name":"Sara Davies & Helen Goddard"}