Inspired by Sara & Helen's entrepreneurial dad, Frank - who would invariably run with a great, if imperfect, idea - we explore the merits of taking the plunge when it comes to a business concept you believe in passionately, but aren't sure is as ready as you'd like it to be. As always, the gals draw from their well of personal experience, for better and worse. And we have pearls of wisdom from Rachel at Not On The High Street, who also shares a branding exercise you can apply to your own operation.
","author_name":"Sara Davies & Helen Goddard"}