{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/69d4e550f44b357ce96304ec/6a8f49ea0c15e359f99480c1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Backs Covered! Sara & Helen Solve Your Problems In Our Weekly Q&A","description":"<p>How do you get your product in front of the right people? Sara &amp; Helen know. Should you offer a free trial on your revolutionary software? They have thoughts! Is it a good idea to find a narrow niche, even at the expense of existing custom? Tricky, but ideas abound! Our weekly Q&amp;A is a compendium of useful information for your business. Email your questions to hello@mybpod.com, or get in touch via the channels below.</p>","author_name":"Sara Davies & Helen Goddard"}